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      • How to Write Emails that Get Read
      • Podcast Guesting – course outline
      • PR 101 – course outline –
      • Networking for non-sales personnel – course outline –
    • *NEW* Speak Up!
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SCORE with ‘Direct PR’

February 26, 2020 //  by admin

photo of Steve Dubin
Steve Dubin

PR is one of the most cost-effective marketing tools available to small to mid-market businesses. But what are the strategies and tactics to maximize PR? PR Works has coined the phrase “Direct Public Relations”. It’s a relatively new a new approach to PR that emphasizes direct response. And it’s what Steve Dubin will be talking about at two public relations workshops sponsored by SCORE: March 19 in Walpole, MA and April 21 in Waltham, MA.

As part of his presentation, Steve will take on a wide variety of PR topics, including:

  • What is newsworthy?
  • How do you measure results and ROI?
  • How do you get the press to cover your news?
  • How do you create “outside the box” PR opportunities?
  • How do you talk with the press?
  • How do you repurpose news coverage?

The March 19 public relations workshop will be held at the Co-Working Station at Walpole, 55 West Street, 2nd Floor, Walpole, MA 02081, from 6:30 PM to 8:00 PM. You can register for this free workshop by clicking here.

Steve will run a second “Direct PR” session on Thursday, April 21 at the Waltham Public Library, 735 Main St, Waltham, MA 02451, from 6:30 PM to 8:00 PM. To pre-register for that session, contact SCORE-Boston, workshops@scoreboston.org, 617-565-5591.

Category: Company News

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