Your Web site: A 24/7/365 PR Agent … if you use it right.
The Web can be your full-time, round the clock PR agent. If you’re not
driving traffic to that site, it’s the proverbial tree falling with nobody to
hear it: you’re not making any noise.
There are many affordable ways to drive traffic to your Web site, such as:
- Blogs
A great place for keyword rich content on your areas of expertise to drive
search engine traffic to your site. - Ezine or e-newsletters
Whether it’s weekly, monthly or even quarterly, by sending out an
e-newsletter to existing or potential customers with a link back to your Web
site, you can get a substantial amount of traffic. - News room
Create a newsroom on your Web site to post your press releases. Again,
keyword rich content about your area of expertise can only help draw
traffic. - Press releases
PR Web and other online distribution sites give you the opportunity to link
back to your site. Because sites like this have so many sites linked to it,
your press releases do very well in the search engines. - Article sites
Just like online distribution sites, article sites give you a chance to post
articles and link back to your site. Just like blogs, you can include
keyword heavy content to improve your search engine rankings.
