GOFFSTOWN, NEW HAMPSHIRE…
Shattuck Sealcoating and Calvano’s Sealcoating, two of the asphalt industry’s most respected names in southern New Hampshire and northern Massachusetts, have just joined forces with BLACK DAWG SEALCOAT. With these new additions, BLACK DAWG now has six franchise locations-making it one of the largest operators of its kind in New England.
Since BLACK DAWG’s inception less than four years ago, Jack Child, a former military officer, pilot and founder of BLACK DAWG SEALCOAT, has set out to transform not only the public’s perception of the asphalt maintenance industry, but to transform the industry itself. He’s taken two giant steps forward with the blending of the Shattuck and Calvano crews into BLACK DAWG.
Ron Shattuck, owner of Shattuck Paving, has been in the paving and sealcoating industry for over 30 years, taking over the business his father started in 1971. Based in Milford, New Hampshire, Mr. Shattuck has added five new employees since signing up with BLACK DAWG. “We chose BLACK DAWG because we like the look and feel of the company from the top down. The branding of BLACK DAWG is enticing and memorable. That black dog really evokes positive associations and it’s a good intro to my customers,” noted Shattuck.
Mr. Shattuck will continue to operate Shattuck Paving under his own name, but will fold his sealcoat operation into BLACK DAWG. After 30 years of only carrying the family name, putting on the BLACK DAWG uniform was not an easy choice, but it’s one he’s glad he’s made. “We are now a part of the fastest growing brand anywhere in the industry. This is good news for my business, my family, my employees and my customers.”
Andy Calvano, founder of Calvano’s Sealcoating, is happy to see the positive changes this can bring. “I’m thrilled to pass the torch to Ron and the BLACK DAWG Brand. I know they’ll take good care of my many loyal customers.”
Pete Christman, owner of the BLACK DAWG franchise in Merrimack Valley, said, “I am excited at the possibilities this expansion brings us. BLACK DAWG is reshaping the industry.” He added, “Even in this economy, my own operation has doubled this year, and with the addition of Ron Shattuck and his 30 year reputation for delivering value, I see nothing but growth for BLACK DAWG.”
Growing in a down economy? How can that be? “There’s a lot of ‘diner talk’ where everybody sort of complains about the economy and how they can’t operate a business in this environment,” said Shattuck. “My answer is this-you make adjustments, stay focused on customer service and you keep an eye open for opportunity and growth. BLACK DAWG is the perfect fit for me and my crews.”
BLACK DAWG’S strategy has been to win market share through superior customer service and a professional approach. In an industry sometimes sorely lacking in attentive service, BLACK DAWG succeeds by placing the consumer first and exceeding their expectations. “Every contact, every conversation with the customer is designed to build trust in us. And that trust saves our customers thousands of dollars because routine maintenance extends the life of their asphalt,” said Child.
This professional, customer service approach touches all aspects of the business. For starters – real people answer the phone. With Child’s military background, it’s no surprise the BLACK DAWG crews are neat, uniformed and professional. Each team member is trained to the same high standards. Their trucks are clean and distinctive with the eye-catching BLACK DAWG logo and the equipment is state-of-the-art. Child’s efforts were quickly recognized. Less than two years after launching BLACK DAWG, the company received the Citizens Bank “Not Your Typical Business Award.”
BLACK DAWG franchises use only the finest commercial grade materials for sealcoating and crack filling driveways and parking lots. And, through BLACK DAWG’s sister company, YELLOW DAWG STRIPING, parking lot line striping services are available as well. All work is backed by a full Warranty. The company philosophy is to deliver the most value for the consumer’s hard-earned money.
With the addition of the Shattuck and Calvano operations, BLACK DAWG SEALCOAT’s reach has doubled in size overnight. BLACK DAWG service areas now include southern New Hampshire, the Merrimack Valley and I-93 corridor, the seacoast of New Hampshire, Andover and North Andover, MA, northern Worcester County, MA, northern Middlesex County, MA and Fairfield County, CT.
Every BLACK DAWG SEALCOAT franchisee owns a black dog or sponsors the adoption of one from a local shelter. No word yet on when Ron will be bringing his new addition home to his seven children. “I’ve been talking about it with my family, and we’re all excited about the dog, but the business has been hopping since we joined BLACK DAWG, and I haven’t had a chance to really start looking. But that’s a good problem, right?” he added laughing.
BLACK DAWG SEALCOAT is an accredited member of the Better Business Bureau (Shattuck brings with him an A+ Rating) and a member of the Exeter, Salem, Souhegan Valley and Fairfield Chambers of Commerce. In addition, BLACK DAWG actively supports local and national non-profit organizations including the PLUS Company, Fisher House for Families of Disabled Veterans, the Easter Seals Veterans Count Auction, Boys and Girls Clubs, the Red Cross, Bedford Little League and the Bedford Humane Society, among others.
For more information on BLACK DAWG SEALCOAT and to see pictures of Olive, “The Boss” – the real live mascot for BLACK DAWG SEALCOAT – please visit www.BlackDawgSealcoat.com. And, if you’re an entrepreneur looking for a unique, high-demand business to own, click on the “Franchise Information” link. Or call 1-800-998-DAWG (3294).