Repurposing your press releases

(Editor’s note – Thanks to Joe D’Eramo who gave us permission to REPURPOSE this article.) So, you want to get some publicity for your company’s latest product, new hire, move, whatever the topic. You put out a press release with the ultimate goal of getting some type of coverage. And while that type of free [...]

Seven Deadly Business Clichés That Need to be Stopped

A green light to drawing traffic to your Web site (Note: Larry Rice, Director of Business Development, for Rodman & Rodman, P.C. authored this topic. We thought PR Pointer readers would enjoy it.) OK, it is January.  This is when we rid ourselves of old baggage and begin again. What is that phrase – “Out [...]

A Look at Social Media/Social Networking” presented by South Shore Ad Club

Because social Media and Social Networking are among the “hot” topics in our industries, you won’t want to miss the next South Shore Ad Club sponsored event.   What is Social Networking? How is it used in marketing? What are some of the useful tips and tools? These are the topics that will be covered [...]

It is that THANKING TIME OF YEAR.

  In taking an ever so brief pause, here are THANKFUL thoughts: Thanks for editors who return our calls. Thanks for editors who don’t require us to call. Thanks for coverage that is included online and can be repurposed. Thanks for clients who respond to emails. Thanks for online news sites that spider so well. [...]