|Love him or hate him, Belichick is a icon for an era. Which got me to thinking, what if…
How does the scoreboard look for your marketing efforts. If you want us to join your huddle, please e-mail or call.
Let me start by warning you. This radio interview explores the new silver bullets of PR and Marketing and is 60 minutes long. Yes, one whole hour.
Given that our new Internet led attention span has been reduced to 4 seconds or less, this might be a challenge to some of you. Heck, it was a uphill battle for me and I was being interviewed.
For the brave and the patient, here is a link to my recent appearance on the radio show “When Opportunity Knocks ” which is part of the eWNradio and hosted by Nancy OKeefe, Small Business Consultant and Executive Coach.
The show caterers to entrepreneurs who want to increase their value in the marketplace. eWN has a network of 500,000 business owners and professional women.
Quote for this blog edition –
“A world without radio is a deaf world. A world without television is a blind world. A world without telephone is a dumb world. A world without communication is indeed a crippled world.”
― Ernest Agyemang Yeboah
Many media gatekeepers are ALMOST human. Thus, they have buttons, and when pushed, make them crazy (crazier than usual).
The first time this was brought to my attention was when an editor of a medical trade journal commented that if I ever used the phrase “paradigm shift” in a news release again he would completely block my email address.
Fair enough. Paradigm shift is such a grandiose claim that it should be reserved for cures for cancer and amazing muffin recipes.
Similarly, these over the top phrases should also be avoided at all costs.
- Cutting edge
- Bleeding edge
- State of the art
- Best practices
Keeping it simple, communicating in a concise manner – now that would be a paradigm shift.
Many business owners have a New Year’s Resolution to finally launch a consistent and cost-effective marketing campaign. In recognition of that admirable goal, the Cranberry Country Chamber of Commerce in collaboration with the Cranberry Institute and sponsor Rockland Trust, announce a 2-part workshop “Marketing – The Ultimate Frontier”.
The first session will run January 14 from 9 a.m. to noon and the second will commence on January 28 from 9 a.m. to noon. Both sessions will take place at the Boston Tavern, 58 E Grove St, Middleboro, MA.
Session one features industry expert Tracy Fernandes of Just In Advertising who will focus on branding and how to enhance marketing materials. She will be joined by Steve Dubin of PR Works who will outline Guerilla Marketing and public relations that utilize low cost and hands on approach to moving the marketing needle.
Session two includes Todd Philie of Southcoast Marketing Group who will emphasize the benefits of social media and how it ties into your website through design and functionality. Kevin McNally of Interactive Palette will review the importance of website development and tools that help your reach targeted customers. Topics will include tips and tricks with Google Analytics, key words and design.
Cost for Chamber members is $94 and $125 for non-members. Seating is limited and reservations can be made at www.CranberryCountry.org or by calling Itamar Chalif, 508-280-7510.
The premier sponsor is Rockland Trust. The Cranberry Institute for Better Business is a new initiative by the Cranberry Country Chamber of Commerce dedicated to providing affordable education for business owners and leaders by industry experts. A full slate of events will be announced in the near future.
The Cranberry Country Chamber of Commerce serves represents the towns of Middleboro, Lakeville, Raynham, Bridgewater, Plympton, Halifax, Carver, Wareham, and Rochester. The Chamber is located at 40 North Main Street Suite G, Middleborough, MA 02346. For more information, please visit www.CranberryCountry.org or call 508-947-1499.
So, a disgruntled customer/client takes their aggravation out on your company in an online forum. Justified or not, that requires action. You counter by encouraging customers and clients who have benefitted from your products or services to post positive reviews to the same forum. Several do but nowhere do you see those posts, just that glaring negative one. What gives?
That’s a scenario several business owners have reported lately. Seems that there’s one online directory (it rhymes with the word help) that objects to positive comments in response to a negative one if those commenters have not posted before. While it’s difficult to understand this online directory’s policy, it leaves the business owner without a very important tool in defusing a toxic online comment. That’s why your online reputation strategy should always have a PR component.
Typically, we advise clients who have been victimized by a negative comment to issue a series of press releases with positive news about their company. Part of the distribution of said news release involves posting to online newsrooms, which spider quite nicely in Google. This may or may not knock the negative comment off the front page of a Google search. It will, however, will give that negative comment plenty of company–company that carries some third-party credibility.
Does this tactic prevent the bad comment from discouraging new business or prospects? It’s difficult to say the bad comment will have zero effect. Yet most consumers savvy enough to research reviews will go to more than one site for information. Chances are multiple positive news stories will be enough to trump one bad review and enhance your online reputation in the process.