Most people in the real estate understand the market is feast or famine. Lakefront Living Realty Owner Scott Freerksen, however has decided to exercise portion control during the spring busy season, limiting the number of properties his Mansfield, Massachusetts-based firm will sell to no more than five at a time.
“After 10 years of selling only lakefront properties, we have discovered a fundamental truth about this niche: Selling a lakefront property is different than any type of real estate. Not only does it take a high level of knowledge and experience with the lakefront lifestyle, but it takes a substantial amount of effort and planning,” said Freerksen. “By making a promise to every seller that we will never carry more than five listings at a time we can guarantee our premier level of service.”
To accommodate customer number six and beyond, Lakefront Living Realty has created a waiting list. Due to the firm’s expertise in selling lakefront property and built-in buyer list, Freerksen doesn’t anticipate lengthy delays, and sellers believe it’s worth the wait.
Freerksen and his Lakefront Specialty Agents start with the understanding that a buyer is not buying a house, they are buying a lake and a lifestyle. Therefore, the details of the lake itself become the number one consideration. To that end, Lakefront Living’s website solves a number of the issues prospective buyers face when looking for lakefront property.
First, the site displays ONLY direct lakefront properties from the entire MLS; taking a typical three-hour search down to 15 seconds. Second, the site provides specifications of every lake in New England. After 10 years of research and counting, Lakefront Living has an extensive lake database, all online. Third, the brokerage provides local lakefront specialty agents to coach buyers through the uniqueness of a lakefront purchase.
Currently, more than 25,000 lakefront buyers visit LakefrontLiving.com every month. Five thousand of those visitors have registered on the site as serious buyers anxiously awaiting the next Lakefront Living Realty listing.
“Sellers are starting to understand that whomever controls the buyers holds the key to selling lakefront listings faster and for top dollar”, Freerksen added. “We capitalized the lakefront buyer market. Our website, combined with our popular Keys to Buying Lakefront Property seminar, enables our 5,000 buyers to be the best educated and qualified lakefront buyers in the marketplace.”
Approximately every 10 days, the brokerage adds the next listing to their family of lakefront homes. 90% of the times, their listings sell to one of their own 5000 buyers. When that is the case, Lakefront Living Realty reduces their commission rate. Everyone wins.
Jeanne Wallace was a lakefront homeowner on Lake Maspenock in Hopkinton, MA. “Listing with Scott’s team was a great experience. I would secretly listen in when Lakefront Living Realty agents were showing the property. They never talked about bedrooms and bathrooms. They always discussed the lifestyle the buyers would be enjoying; early morning kayak rides, dinner boat cruises, grandkids playing on the beach, etc. They hooked them emotionally, and that made all the difference. It sold quickly, for over asking price, to one of their registered buyers.”
So why does Lakefront Living Realty have a waiting list of sellers?
“It goes against conventional industry wisdom, but we provide premier personalized service utilizing extensive nationwide marketing plans and professional photos and videos to properly sell the lakefront lifestyle,” said Freerksen. “We can’t do that if we are carrying 40 to 50 listings. Once we take on a client, they receive 100 percent of our attention.”
Adds Freerksen, “Most Realtors are generalists, and that’s OK, but they lack the lifestyle experience to succeed in this niche. Eighty percent of our listings come from sellers who tried and failed when hiring ‘the most popular realtor in town’. All our agents live on lakes themselves, they can walk the walk and talk the talk.”
About Lakefront Living Realty, LLC
Based in Mansfield, Massachusetts, Lakefront Living Realty, LLC is a full service real estate brokerage specializing solely on the purchase and sale of pond and lakefront property in Massachusetts, New Hampshire, Connecticut and Rhode Island. Owner Scott “The Lake Guy” Freerksen, a Real Estate Broker and Realtor, founded Lakefrontliving.com in 2003 as way to support his real estate practice and to bring to potential buyers and sellers a website that features direct lakefront homes. All the “riverfront”, “oceanfront”, “across the street”, “within walking distance” homes are taken out of the site.
Lakefront Living Realty has one mission: To passionately unite Buyers and Sellers of lakefront property. For complete information, please visit www.lakefrontliving.com or call Scott at 508-377-7167.