Are you creating busy work or making hay? In addition to the nuts and bolts of social media, we help you explore the edges of lesser-used opportunities. Consider Facebook advertising that NOW lets you closely target your demographic and test using a modest budget. Or LinkedIn “discussion groups” that directly reach niche and captive audiences. Setting up a calendar of provocative topics and scheduling consistent postings are also key. We like to be social, but we also look to create measureable sales as well.