How accurate can a name be? Pembroke’s ACTSmart co-founder Pam Snell is smart enough to be named “Marketing Genius of the Month” by Technology Marketing Toolkit, Inc., a national marketing organization. Snell was recognized for her strategic use of both traditional print newsletters and E-newsletters to promote ACTSmart and expand its customer base.
“Pam Snell has proven that with creative marketing, hard work and follow through, companies can succeed during tough economic times,” commented Robin Robins, Technology Marketing Toolkit, Inc., based in Memphis, TN and working with technology companies throughout North America. “We work with over 500 tech companies and Pam has been a great resource to our group in providing fresh ideas, high energy and follow through.”
ACTSmart, Inc., providers of IT services, web solutions, social media and video to web, has recently relocated to 100 Schoosett Street, Building 1B, Pembroke, MA 02359. The seven person firm had been located in Marshfield for the past 18 years.
Snell is diligent about producing and disseminating the “Monday Marketing Minute”, a weekly E-newsletter chocked full of marketing tips, expert advice and client case studies. Additionally the company issues a monthly printed newsletter that reinforces the weekly E-newsletter. As a bonus, the company also produces a second E-newsletter entitled “Smartly Social” that outlines tips and innovations in the social networking arena.
The results overall of the newsletter campaign have been stellar. During a tough economic time, ACTSmart’s gross sales are up 45.6%, and recurring income has climbed to 41.7%.
Pam Snell, a Plymouth, MA resident, co-founded ACTSmart with her husband David Snell. David directs the IT services division of the company. Pam manages the web solutions, social media and video to web services.
Pam Snell is an active member of the South Shore community and members of the Marshfield Chamber of Commerce and South Shore Ad Club.
For more information about ACTSmart, Inc., contact www. ActSmartWeb.com, (781) 826-9665.