No heat wave for Coastal VW man…VW mascot welcomes customers to new Volkswagen dealership on Rt. 53 in Hanover.

Coastal VW's mascot VW Man
Coastal Volkswagen’s mascot Coastal VW Man needs something to do before the opening on August 8

HANOVER, MA… 

Coastal VW Man, Volkswagen’s mascot, recently made an appearance at the entrance of the new Coastal Volkswagen on Route 53 in Hanover. While the dealership is a few weeks away from opening, Coastal VW Man still made quite an impression on passerby’s—not only as a curiosity but for how the person inside was holding up to the weather.

“Even though it was a typical summer day, I was actually quite comfortable,” said Coastal VW Man.

Coastal VW Man was wearing a specially designed mascot costume created by Promo Costumes of Marion, Ohio. The costume is 48 inches in diameter, with a VW logo on both sides, and features a ProMo Pack Cooling System, and a battery-operated cooling fan. 

“Businesses love the visibility mascots like Coastal VW Man can provide them but don’t always take into consideration how exhausting it can be to wear a suit like that,” said Tom Norton, co-owner of Coastal Volkswagen. “Folks driving by on Route 53 can rest assured that Coastal VW Man is not overheating and that we’re keeping him hydrated. We want him ready to go for our opening in August.”

The new Coastal Volkswagen, located on the southbound side of Route 53 just before the Hanover Mall, will officially open on August 8. The dealership’s future inventory will include 200 new vehicles and a huge selection of high quality pre-owned models. Among the new automobiles coming soon to the Coastal Volkswagen include the much anticipated 2012 EOS, Jetta and Passat.

The dealership’s amenities will also include a state-of-the art service center with eight bays and customer amenities like a kids’ area, high-definition televisions and complimentary Wi-Fi in the waiting area. Coastal VW will also offer a complimentary shuttle service. 

Perhaps most importantly, the new dealership represents the only VW dealership and service center south of Quincy and north of Hyannis for Volkswagen owners who live, work or play in the Route 3 corridor.

“There’s been quite a bit of anticipation from VW owners and lovers regarding the opening,” said Richard Walker, co-owner of Coastal VW and a Hingham resident. “Trotting out Coastal VW Man is our way of saying to all those folks is ‘stay cool, Coastal Volkswagen is on its way.’”

For more information on Coastal Volkswagen, you can visit www.coastalvwboston.com.

About Coastal Dealerships Group

For more than 10 years, the Coastal Dealerships Group has not only made looking for a new or pre-owned automobile easy…but fun. Its latest dealership, Coastal Volkswagen, lives up to the standard set by the Group’s other dealerships, Coastal Nissan, located at 109 Accord Drive in Norwell, and Coastal Auto Center, located at 742 Cushing Highway in Cohasset. Coastal Volkswagen offers the same first-rate customer service and professionalism, with  no pressure sales and  straightforward, bottom-line pricing–including  fair trade-ins every time.

For more information on new and pre-owned automobiles, you can go to www.coastalvwboston.com or, come this August, stop by the dealership, conveniently located at 1 Saturn Drive in Hanover, just off exit 13 on Route 3.

For more information on Coastal Dealerships Group, please visit www.coastaldealerships.com.

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