Love the commute! Why home-based businesses are the hottest trend—and fastest moving opportunities– in franchising.


The appeal of working from home isn’t difficult to see. Great commute. Setting your own hours and adjusting those hours to your lifestyle. Lower overhead costs and, in many cases, no need to purchase or lease space. Yet the trend towards more franchisors offering home-based franchises and more opportunity seekers opting for a franchise rather than simply starting their own home-based business is less about dollars up front and more about long-term success.

According to, statistics show that 95 percent of home-based franchises succeed. By the same token, 97 percent of home-based, small businesses fail.

Hunter Stokes, President of Franchise Solutions, a seasoned franchise marketing company noted, “Especially in the last decade, there has been a real trend among franchisors to offer home-based businesses as a growing number of prospective franchisees look to career pursuits that keep them close to home. If the American Dream can be sought from a home office, why stand behind a counter or commute to an office?”

Natural Fruit Corporation Senior Vice President Susan Morris adds, “The home-based franchise doesn’t have the huge start-up costs associated with franchises that require a physical location, plus you get the benefits of working from a home office. At the same time, you’re not completely on your own like many independent small business owners are. Being a franchise owner should mean that you have a proven, marketable product or service to sell and support from your franchisor in running and marketing your business.”

Natural Fruit Corporation makes Chunks O’ Fruti® 100% natural frozen fruit bars. The company recently repackaged its franchise opportunity—including a distributorship to sell Mars ice cream products as well—to be even more attractive to people seeking a home-based franchise opportunity.

Each franchisee purchases an exclusive territory with a capacity for 1,000 freezers. Franchisees are then responsible for negotiating with merchants at high-traffic retail locations (e.g. convenience stores, health clubs, independent supermarkets) to place a Chunks O Fruti® freezer at the location, stocking those locations and acquiring new locations.

While the opportunity does require an initial investment for the freezers and product, storage space for product and the refrigerated truck for delivery can be leased. The typical Fruti franchisee can start their business for around $100,000 and run the business entirely from a home office.

“We’ve been researching franchise opportunities for a few years now with the goal of living on our ranch outside of Albuquerque in Tijeras and starting a family. The Chunks O’ Fruti® franchise provides an opportunity we can run out of our home,” said Jamie Linn, who along with her husband Roger, runs a Chunks O’ Fruti® franchise in New Mexico. “Probably more importantly, it involves selling an all natural, healthy product that’s good for you and that we believe in.”

Chunks O’Fruti® frozen fruit bars are 100% natural and contain real fruit with no artificial coloring or flavoring–the fruit is spread evenly throughout each bar by a proprietary manufacturing process. It’s also low calorie and there are more than 20 natural flavors to choose from.

Fruti franchises are available across the U.S. For complete information on Fruti ‘s franchise offering, please visit or contact Bruce Wildes, Acadia Business Advisors, LLC at 207 370 8210 or

About Natural Fruit Corporation
Brothers Simon and Jorge Bravo Sr. founded Natural Fruit Corporation in 1985. Equipped with their vast backgrounds in food processing and production, the brothers set out to produce the highest quality, 100 percent natural, frozen fruit bars. Nearly three decades later, the company is still going strong, manufacturing more than 20 flavors of the Chunks O’ Fruti brand products—100 percent natural with no added colors or flavoring. All flavors and color come directly from the fruit! Chunks O’ Fruti brand products are Kosher-certified and gluten-free.

In 2009, Natural Fruit Corporation entered into an agreement for its distributors to offer the full line of Mars Ice Cream products, including Twix, Snickers, Dove bars and M&M brands. Natural Fruit Corporation began offering a revised franchise opportunity in 2010.

Fruti franchises are available across the U.S… For complete information on Fruti’s franchise offering, please contact Bruce Wildes, Acadia Business Advisors, LLC at 207 370 8210 or or visit

For information on Fruti products, please visit

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