Most business people have a LinkedIn profile, but scratch their head and wonder what it accomplishes. The LinkedIn Sales Funnel – Hands-On Workshop teaches attendees how to transform that passive channel into a robust, proactive lead-generator.
PR Works, a full-service public relations and advertising firm based in Plymouth Center, will host two LinkedIn Sales Funnel seminars in February. The first date is co-sponsored by the South Shore Women’s Business Network and set for Wednesday, February 8, 8 – 11 a.m. At ACTSmart, Inc (Training Room), 70 Corporate Park Drive, #1225, Pembroke, MA 02359. The second session is scheduled for Wednesday, February 22, 8 – 11 a.m. at Plymouth Chamber of Commerce, 134 Court Street, Plymouth, MA 02360. Cost is $149 per person.
The session will be led by Steve Dubin of PR Works, certified by Linked University and owner of PR Works and My Pinnacle Network, a company that hosts six B2B networking groups across central and eastern Massachusetts.
The session will include: a review of your LinkedIn profile and how to maximize it to be found and convert visitors; how to use LinkedIn’s advance search to create a prospect profile and segmented target audience by Industry, Title, Geography, etc.; how to develop a drip campaign and ask for five connection requests per day; the essence of a messaging system – including five messages to develop a know, like, trust relationship with the recipient; when to allow prospects to “marinate” and wait for a response; when to ask for a telephone or coffee meeting; how to harness discussion group to showcase your expertise; how to leverage LinkedIn’s Pulse publishing to expand credibility; when to add profile updates and use the gentle prod; and how to export LinkedIn contacts to a spreadsheet and utilize that e-mail data for a monthly e–newsletter.
To reserve a seat for either workshop, please contact Steve Dubin, PR Works, (781) 582-1061, email – SDubin@PRWorkzone.com. To register directly online, go to https://goo.gl/igaEU2 for Pembroke and for Plymouth, go to https://goo.gl/GxHYJ0.