Utilizing the massive open space offered by trucks that service convenience stores throughout New England, Traffic Drivers Outdoor Advertising, based in Plymouth, Massachusetts, is offering a “greener” mobile advertising alternative.
The Traffic Drivers Outdoor Advertising trucks make standard daily deliveries. Putting ads on the sides of the vehicles does not impact fuel consumption or emissions – this is not the case with competing mobile billboard trucks that run for the sole purpose of showing ads.
“Truck-Side mobile billboards are popular in other parts of the country but relatively unknown in New England where we operate,” said Glenn Anderson, who founded Traffic Drivers.
Anderson added, “The beauty of our mobile billboards is that they cause no environmental harm while maybe even providing some entertainment for motorists. Advertisers have the size and visibility benefits of a billboard, but it’s not a static, stationary visual that blends into the scenery over time. Mobile billboards get noticed because they are different, unexpected, and right there when you’re stuck at a light, in traffic, or on the highway.”
Traffic Drivers mobile billboards are about eight feet high and range from 20 to 50 feet in length. But while slightly smaller than a stationary billboard, they dwarf them in price. The average billboard on major highways in Massachusetts, Rhode Island and Connecticut such as Route 95, the Expressway or the Mass Pike Extension costs as much as $15,000-$25,000 per month. On average, an ad on 3 sides of a Traffic Drivers truck is under $2,000 a month and gives an advertiser exposure both on the highway and in local towns or cities.
Some of Traffic Drivers initial clients include: Route 44 Toyota-Hyundai in Raynham, Mass.; AJ Marks Jewelers in Hyannis and Wareham, Mass.; Hy-Line Cruises out of Hyannis, Mass.; Southern New Hampshire University out of Manchester, NH; and Santa’s Village of Jefferson, New Hampshire.
Traffic Drivers Mobile Billboards has agreements with several commercial trucking companies, with routes covering Massachusetts, Rhode Island and Connecticut. Since these trucks run on consistent delivery routes on both local roads and highways, Traffic Drivers can target a specific geographic area.
“When you’re in the tourism business on the Cape, you are competing with literally hundreds of other businesses,” said Phillip Scudder, vice president of marketing at Hy-Line Cruises. “The mobile billboard campaign put together by Traffic Drivers will help keep us top-of-mind for tourists and the locals, and that’s absolutely critical as we head into tourist season.”
“In an increasingly Internet focused advertising world”, Anderson notes, “Studies show that Out of Home Advertising is still one of the fastest growing segments in the advertising industry. Mobile Billboards are the most cost-effective advertising option out there, at an average Cost per Thousand (CPM) of under $2.”
“We knew businesses who wanted billboard advertising in these markets, and it was either not available or way out of their budget,” said Anderson. “We saw a need in the market and decided to fill it. Truck-side billboards are an excellent branding tool and we’re excited to be able to offer them.”
Traffic Drivers Mobile Billboards provides the full range of strategic planning and creative services to take mobile billboard campaigns from design to printing and finally installation. In addition, Traffic Drivers uses a variety of tools and tactics such as vanity phone numbers, landing pages and text campaigns to drive traffic to advertisers and measure results. GPS reports are also available as proof of performance.
For more information on Traffic Drivers Outdoor Advertising, please visit http://www.TrafficDrivers.com or call 508-746-1588.