Effective E-mail Marketing

Avoid Looking Foolish in Print - Writing Tips for “Non-Writers"

Every month of the year presents themes ...

Advertising vs. PR and Making it Happen…

MAKING TRADE SHOW PUBLICITY WORK FOR YOU

MAKE A RESOLUTION TO BUILD YOUR PUBLIC PROFILE IN 2003

- - - OLDER ISSUES - - - - - - - - - - - - - - -

ISSUE 1
RECESSION-PROOF MARKETING:
Consider a Co-promotion
Given the grim economic conditions we are facing, marketing budgets have tightened.  Smaller budgets are expected to yield bigger results.  Cross-promotion may be one answer to the dilemma.

ISSUE 2
SEMINARS THAT TELL AND SELL
Take the high road. Take the position of "expert". Get in front of motivated prospects.

ISSUE 3
GENERATING HEADLINES AND FAST
Many entrepreneurs are turning to public relations as an affordable and streamlined approach to fame and fortune. Some are creating sizzle. Others just fizzle out.

ISSUE 4
E-ZINE EASES YOUR ACCESS TO NEW BUSINESS
By virtue of reading this you are proving that E-zines (or
E-newsletters, if you prefer) are effective. Short, informational E-newsletters allow you circumvent the costs of a traditionally printed newsletter such as postage, printing, graphic design and mailhouse services. Additionally, the E-zine affords immediate access to your
in-house email list.

ISSUE 5
TALKING TALL. TALKING TO THE PRESS
George Steinbrenner simply shows up and it is news. Donald Trump doesn’t even need to change hair styles to attract the press. Your CEO may not have the same star quality. So, how do you transform your media wallflower to communications centerpiece?

ISSUE 6
OP-ED GETS YOU AHEAD
Want to establish yourself and your company as the experts?  As the pioneers in your field?  As the leaders? The Op/Ed section of your trade journal and newspaper are an often-overlooked source.

ISSUE 7
ARE YOU TALKIN TO ME? CEO AS PR SPOKESPERSON
From Frank Perdue to Orville Redenbacher to Dave Thomas, there is a long standing tradition of CEOs as the spokesperson for the company. And for good reason. It works. Who better to reveal the passion, articulate the mission and shape the message. The press and the public want to hear from “the top” rather than a slick PR guy.

ISSUE 8
SIMPLICITY - 5 ways to get back to the basics in your business and life.
- as printed in June's MyMagazine

ISSUE 9
PR FAUX PAS
Well orchestrated public relations build bridges. Bad PR burns them faster. Thus, some tips:

ISSUE 10
MAKING THE MOST OF A TRADE SHOW
Attending and exhibiting at a trade show is more than coming away with a new collection of logoed pens and mugs. How do you make the most of a trade show? How do you engage attendees in a useful dialogue? What is the best way to capture business cards and business intelligence?

ISSUE 11
RIDING THE “NEWS” WAVE
By Jennifer Tomasetti, Executive Vice President, PR Works
Every dog has its day. The early bird catches the worm. Everyone gets five minutes of fame. These are clichés that folks in public relations wouldn’t dare utter--and for good reason.

ISSUE 12
CRAFTING YOUR STORY INTO NEWS
Editors and reporters are looking for subjects that entertain, educate and entice their audience. These media gatekeepers are NOT drawn to self-promotion, self-aggrandizement or self-indulgence.

So, how do you "package" news that will be acceptable to the gatekeeper?

ISSUE 13
PR ADVICE FOR MIKE TYSON
Iron Mike's recent whipping by Lenox Lewis only raised more questions about his ability, heart and sanity. Tyson was dumped by his most recent PR firm, therefore PR Works has jumped in to offer a few quick tips for Mike.

Dear E-Zine Subscriber,

We hope you enjoy these tips and find the E-Zines beneficial to your PR efforts. As former newspaper editors and broadcast producers, we know how to identify, shape, differentiate and merchandise your positive stories to highly targeted media sources.

The cumulative effect of our well orchestrated publicity largely has helped clients attract new customers, employees, investors and solid vendors while building brand recognition.

Our clients seem to like the fact that:

1. Seasoned professionals work directly with them and on their account.

2. Our bandwidth of contacts rivals the big boys.

3. Our fees are reasonable.

4. We are almost human compared to our competition.

PR Works for you to generate new leads, greater visibility and new opportunity:

Strategic PR planning
News Releases
Feature Stories
Newsletters
Brochures & Sales Materials
TV & Radio Appearances
Media Coaching
Case studies
Grand Openings
Advertising
Direct Marketing

PR Works.  Allow us to show you how it can work for you.

Cordially,
Steve Dubin, President, PR Works, sdubin@prworkzone.com

Contact us today for a FREE evaluation of your public relations/marketing.

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Last modified: May 24, 2006