In a previous
PR Pointer, we talked about
blogging as a means to
generating traffic on your Web
site. Here’s a little more
detailed explanation as to why.
Blogs provide
you with the opportunity to
showcase your expertise in a
more casual, less salesy forum.
With a little research on the
keywords that people are
searching for in your area of
expertise, you can create
keyword-heavy blogs that can
generate search engine traffic.
Besides
helping more people find your
site via the search engines, a
blog, if written well and with
useful content, can make those
visitors stick around your site
a bit longer. Perhaps even visit
again on their own if the blog
information is useful and
updated on a regular basis.
So, you’re
probably saying, who’s got time
to run a business and blog. The
answer is that you can probably
repurpose existing information.
It is likely that you already
have an abundance of material
you could convert into a short
150 to 300-word blog. Press
releases, E-newsletters,
announcements, some Web content,
brochure content and ads can all
be repurposed into blog content.
Just remember that blogs on a
business site should be there to
inform. If you can achieve that
goal, the sales will come.
PR Works
helps clients maintain a
consistent page one online
search presence with a variety
of efforts, including planning
and posting blog entries.
Contact us if we can help you
with basic blogging and
tackling. And check out
our new blog!
