Moving professionals can either choose to be victims of a difficult real estate market or be proactive as interest rates continue to be favorable and opportunity presents itself. In recognition of the challenge for the moving and storage industry, a targeted seminar on sales and marketing is slated for Tuesday, April 21, 9:30 a.m. – 3 p.m. at Vinny Testa’s Meeting Facility, 233 Elm Street, Dedham, MA.
The presentation is sponsored and led by Al Schrade, CMC and Steve Dubin, PR Works, two professionals with more than three decades of moving and storage experience. Cost for the day long presentation is $75.
The morning session “Selling in the Current Environment” presented by Al Schrade, CMC addresses a wide range of topics including Get Your Head “In the Sale”, Prospecting for Sales, Sales Call Prep, More Than a Survey, Listening to the “Customer”, Selling “On or Off” Price, Working with Objections, Closing Sales Techniques, Handling Challenging Customers, Multiple Decision Makers, Persuasive Sales Presentations, and Sales Motivation and Goals.
Al Schrade is a twenty year veteran of the transportation industry with a concentration in moving and storage products and services. He has held positions in operations, sales, sales management, account management, interstate and international relocation, van line management and, during the past eight years, the director of a Massachusetts moving and storage trade association. Al has presented and overseen numerous seminars on a variety of important topics over the past several years.
The afternoon session focuses on marketing and outlines how to STAND OUT from the crowd, how to generate leads now and on an ongoing basis. Included are online secrets to traditional gems, this marketing/PR workshop provides the ammunition to drive new business today and tomorrow. Specific topics include Targeting Low Hanging Fruit, Email for Essential Savings, Search Engines are the “New” Yellow Pages. Case Studies / Testimonials, Pitching the Press, and News Releases to full feature stories.
Steven Dubin, President of PR Works based in Kingston, Mass., knows marketing and the “news” business. He started his newspaper career by covering the Boston Celtics. From there Steve progressed to editing and marketing positions in several publishing companies, including Mariner Newspapers.
Seating is limited. To reserve or to obtain more information, please contact Al Schrade, 401-245-5440 or email firstname.lastname@example.org.