|
DRAFTING
A PRESS RELEASE
PR WORKS
will assign an experienced copywriter to conduct an interview
and gather all necessary information for drafting a creative
and accurate press release that is ready for immediate
distribution. (Average
cost $300) |
| |
|
|
CONSULTATION/REWRITE
OF EXISTING PRESS RELEASE
PR WORKS
staff will review an existing release, offering proofreading,
editing suggestions, creative advice and implementing agreed
upon alterations. (Average
cost $300) |
| |
|
|
PRESS
RELEASE DISTRIBUTION (FOR A MAILING TO 500 OR FEWER MEDIA
OUTLETS)
Using our
comprehensive database, PR WORKS can distribute your press
release to any media outlet anywhere in the United States.
Unlike other agencies which merely mass-email releases, our
distribution system relies on regular mail, the preferred way
to receive information by most editorial staff. In accordance
with your needs, releases can be distributed to general news
publications, wire services, television stations and networks,
radio stations and syndicators, trade magazines, newsletters
and online services. Upon consultation, we can target the
geographical regions and media outlets that make the most
sense for your release. A full report on where your release
was sent is included in the cost. Photographs, brochures and
other additional printed materials can be shipped to PR Works
for inclusion with the mailing. *The fee covers database
creation. An additional 50 cents per publication is charged to
cover postage, duplication charges and administration.
(Average cost $500) |
| |
|
|
PRESS
RELEASE DISTRIBUTION (FOR A MAILING TO 500-1,000 MEDIA
OUTLETS)
Using our
comprehensive database, PR WORKS can distribute your press
release to any media outlet anywhere in the United States.
Unlike other agencies which merely mass-email releases, our
distribution system relies on regular mail, the preferred way
to receive information by most editorial staff. In accordance
with your needs, releases can be distributed to general news
publications, wire services, television stations and networks,
radio stations and syndicators, trade magazines, newsletters
and online services. Upon consultation, we can target the
geographical regions and media outlets that make the most
sense for your release. A full report on where your release
was sent is included in the cost. Photographs, brochures and
other additional printed materials can be shipped to PR Works
for inclusion with the mailing. *The fee covers database
creation. An additional 50 cents per publication is charged to
cover postage, duplication charges and administration.
(Average cost $750) |
| |
|
|
CREATION
OF PRESS KIT
A press
kit can be developed to provide a write by the numbers
template for editors. The kit will include feature story
suggestions, biographies of key personnel and fact sheets on
the company. Appropriate reprints of previous press articles
about your company can also be included. (Average cost $1500) |
| |
|
|
DRAFTING
OF THREE-PANEL BROCHURE
PR WORKS
will work with you to develop concept, arrange for artwork if
necessary, and draft concise, punchy copy. Design, layout,
procurement of artwork and printing can be arranged for an
additional fee. (Average cost $1500) |
| |
|
|
MEDIA
COACHING ($100 per hour)
For
company spokespeople who need assistance with a media
interview, PR Works offers consultation and role-playing to
maximize the benefit and decrease potential negatives. Talking
points – presented in an easy-to-read format – will be
drafted from company materials to offer a simple cheat sheet
to consult during media interviews. This document will ensure
that al pertinent information is covered and that the
spokesperson can speak authoritatively and without omission.
This is a valuable tool to keep the interview on track and the
subjects from being flustered by the flurry of questions
reporters may ask. Please call or email us for personal
assistance. Please note that this rate applies on an hourly
basis. |
| |
|
|
SPEECHWRITING
Working
with your notes, collateral materials and a phone interview,
PR WORKS will draft a public address that presents your views
in an entertaining and professional way. (Average cost $1000) |
| |
|
|
DRAFTING
OF TRADITIONAL NEWSLETTER
Many
businesses rely on mailed newsletters to update important
customers and vendors about the state of their company and
industry issues. Typically these are between four to eight
pages. Working with your company, PR Works will outline and,
upon approval of concept, draft the copy needed for a
newsletter. Design, layout and printing of a newsletter can be
arranged for an additional fee. (Average cost $1500) |
| |
|
|
DRAFTING
OF E-MAIL NEWSLETTER
Shorter
and more concise than a snail mail hardcopy newsletter, PR
WORKS will develop concept for -- and draft -- a newsletter
for e-mail distribution. (Average cost $750) |
| |
|
|
PROMOTING
A SEMINAR SERIES
PR Works
will prepare news releases prior to the event and suitable
handouts that can be distributed at the seminar. We will also
offer consultation on the best means to attract attendees and
press coverage. (Average cost $1000) |
| |
|
|
CASE
STUDIES
Case
studies can provide a compelling illustration of your
company’s difference by outlining an impressive project for
a recognizable client. Case studies often provide new niche
and geographic PR hooks and can be part of your sales arsenal.
We will interview the appropriate individuals, draft
newsworthy copy and obtain necessary sign-offs. (Average cost
$750) |
| |
|
|
BECOMING
AN EXPERT
PR Works
will prepare your biography and submit your information to a
variety of sites used by the media and other professionals to
identify experts in given fields. The cost includes all
registration fees required by some sites. (Average cost $2000) |
| |
|
|
COLLATERAL
MATERIALS
PR WORKS
can develop concept and draft copy for a wide range of
collateral materials, including tiered sheets, postcards and
posters. *Prices begin at $500 and vary by project. Additional
blocks of 10 hours are also available. (Average cost $500) |
| |
|
|
TRADE
SHOW PREPARATION
To
optimize attendance at trade shows, PR Works will develop a
pre-show press release as well as a company fact sheet that
can be distributed at the event’s press room and the
company’s booth. Consultation on booth displays, surveys and
promotions is also provided. A post-show press release will be
drafted as a follow-up. Additional services, such as creation
of booth artwork and collateral materials can be arranged for
an additional fee. (Average cost $2000) |
| |
|
|
WEB
SITE COPY
To
maximize the benefit of a company Web site, PR Works will
review existing site and, using company background, create an
outline of suggested content. Once approved, content will be
developed into full copy. Web site design and development can
be arranged for an additional fee. *Fee is for a maximum of 10
pages or equivalent. (Average cost $1500) |
| |
|
|
CORPORATE
LETTER WRITING
PR Works
will draft sensitive communications to vendors, customers,
employees or the media. (Average cost $250) |
| |
|
|
MEDIA
TOUR PLANNING
To make
the most out of a product launch or new service, PR Works can
arrange media conferences for up to six locations. We will
also provide consultation, media coaching. Press releases for
each location will be prepared and distributed. *Packages
begin at $3,000. Additional blocks of 10 hours are also
available. (Average cost $3000) |
| |
|
|
SPIN
CONTROL/CRISIS COMMUNICATIONS
PR Works
will assess situation and consult on appropriate tactics to
consider and actions to employ. As needed, press releases,
business letters and media phone calls will be initiated.
*These "triage" services begin at $2,000 per
project. Additional blocks of 10 hours are also available.
(Average cost $2000) |
| |
|
|
MEDIA
FOLLOW-UP
To ensure
that your release is noted and acted upon by the press,
follow-up phone calls to editors are often advisable. PR Works
can provide the use of our experienced media specialists to
make these important contacts. *for a 10-hour minimum.
Additional blocks of 10 hours are also available. (Average
cost $1000) |
| |
|
|
CREATION
OF ROLODEX / BUSINESS CARD
A Rolodex
card, tagged with your specialty and ready for press
distribution, can be developed and printed. (Average cost
$500) |
| |
|
|
10
ADDITIONAL HOURS OF ANY SERVICE
PR Works
will extend the commitment of any service for an additional 10
hours. (Average
cost $1000) |
| |
|
|
OTHER
(Please specify) |
| |
|
