What are the little things you do to differentiate your business?
I remember returning to my hotel room after a very long day at a trade show and finding a gold wrapped chocolate on my pillow. What a treat. And I mentioned it to others.
What can your business do to differentiate itself? To ingratiate itself? To create the “Hey, Martha” effect?
King Collision shows photos of the status of your car as it gets repaired.
HR Knowledge puts your name up in lights on their electronic welcome board when you visit.
Champion Cleaners Ziplocs and pins the spare change I leave in my sports jacket.
Taylor Hardware insists on having a clerk carry heavy objects to your car.
Boston Magazine provides advertisers with a framed copy of each ad.
Tracy Motors surprises you with a lavish gift upon delivering your new car (No, I can’t ruin the surprise. You’ll have to buy a car. Or two.)
None of these examples are particularly expensive. Or time-consuming. But they demonstrate an attention to detail. An effort to add an extra touch of luxury and caring.
Brainstorm with your staff and marketing group to determine your chocolate on the pillow.