When business owners say “it’s been a little hairy lately”, typically that’s a reference to workload or the frenetic pace of taking care of business. Things were a little hairy, but it had nothing to do with business as PR Works Principal Steve Dubin and Account Manager Joe D’Eramo grew mustaches and raise money as [...]
Hair apparent. Donations and mustaches growing for prostate cancer fundraiser.
November 14, 2011 Leave a Comment
Two weeks ago, I began growing a mustache as part of Movember, an international fundraising effort to raise money for prostate cancer research. My colleague at PR Works, Joe D’Eramo, joined me in this effort. The competition to grow a decent mustache is still very much in the air. You can see for yourself. What’s becoming [...]
PR Works joins a hair-raising fundraiser for prostate cancer research
October 27, 2011 Leave a Comment
We’ve all heard the expression “put your money where your mouth is”. This November, now to be referred to as Movember, I’m hoping people will put money where my mouth is—or donate money to a very good cause for what’s above my mouth. That’s because as part of the Movember fundraiser for prostate cancer research, [...]
Competing with the big boys? Have a big boy budget?
October 6, 2011 Leave a Comment
The first question we are often asked? What SHOULD I be spending on advertising and marketing? Good question. The truth is marketing budgets vary by industry and business size. Your budget is also based on how much you want to grow, and how fast. And don’t get caught thinking you are saving money by having [...]
Big help for Small Business. Small Business Survival Package offered by PR Works based in Kingston, MA.
September 7, 2011 Leave a Comment
KINGSTON, MA… The new “normal” is higher cost for fuel, health insurance and supplies and less revenue due to a snail’s pace economy. Business owners are already wearing too many hats. What can they do keep their head above water? Business owners often have good marketing ideas, they just don’t know how to prioritize them [...]
Don’t Let Your Marketing Message Sink!
January 26, 2011 Leave a Comment
Death becomes us. It certainly becomes New England Burials at Sea.Last week the unique South Shore company was on WATD 95.9 FM in an exclusive interview and on the FRONT PAGE of the Boston Globe. It was also featured on WCVB’s Chronicle that very same evening . A feature in the Boston Business Journal followed and was [...]
New day. New year. New resolutions.
January 12, 2011 Leave a Comment
I could show you my two page list of failed self-improvement resolutions from last year. Or I could start fresh and challenge you to join me. No, Martha, there is NO silver bullet for marketing solutions. Slow, steady and consistent wins the race. So, as you look out onto the horizon of 2011, join me [...]
Lights. Camera. Great private screening event.
December 3, 2010 Leave a Comment
Popcorn and playing hooky on a Friday afternoon can only lead to great things. Charter schools, private/independent schools and their strategic partners came together for a private screening of “Waiting for Superman” a timely, documentary film that analyzes the challenges facing public education. But perhaps we should take a step back and start with the [...]
20-20 vision…PR Works celebrates 20 years in business
August 20, 2010 Leave a Comment
KINGSTON, MA… A lot has changed in the 20 years since Steve Dubin launched PR Works, a public relations agency based in Kingston, Massachusetts. Snail mail was just mail, the fax machine was the new kid on the block, and New Kids on the Block was the hottest group around. Twenty years later, PR Works [...]
