Company News

50 Experts Reveal the Best B2B Marketing Strategies in 2017

As a PR/marketing firm, we often are asked about trends in marketing, particularly B2B marketing. Yours truly recently shared some thoughts that appeared in an article entitled 50 Experts Reveal the Best B2B Marketing Strategies in 2017.

Here’s a snippet from my contribution to that article:

Here are some trends we see, in particular to B2B marketing:

Our PR/Marketing clients tell us that they don’t give a damn what channel we use, they just want new CUSTOMERS.

LINKEDIN

LinkedIn is much misunderstood. Considered a panacea by some and a nuisance by others.

LEVERAGING LINKEDIN

You probably have a LinkedIn profile. You also probably question why. Maybe because everyone else seems to have one as well.

The real VALUE of LinkedIn? Two components–groups and the sales funnel.

Groups!

Yes, groups within LinkedIn can help you target your niche audiences. For example, one of our clients manufactures green products used in residential and commercial building and renovation.

As a relatively small company, they don’t have the budget for a major media advertising campaign or other big-ticket rollouts. How do they reach their core prospects and referral sources?

Right. LinkedIn is among the tools we are helping them access. They’ve tapped into LinkedIn’s robust array of groups specifically formed for facility directors, commercial real estate investors, green building leaders, etc.

With a bit of research, we helped our client join these groups. The next step is to post news, research and other information to these groups on a regular basis. Another way to connect is to

START discussions with a question or ask for feedback.

Our client continues to expand their relevance, visibility, and viability to key prospects.

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Real Estate-focused monthly networking group launched in Plymouth, MA.

From electrician to plumber to closing attorney, many professionals involved with residential real estate and home renovations could use new customers and more referrals. My Pinnacle Network, with six existing groups throughout eastern Massachusetts, has launched a new networking group to help make those connections.

The first meeting of My Pinnacle Network-Plymouth’s Real Estate-only group is scheduled for Thursday, June 8, 7:30 a.m. – 9 a.m. at the Keller Williams training room, 91 Carver Road, Plymouth, MA, (Exit 6, the Plaza that also includes Job Lot and Papa Gino’s). Thereafter, the group will meet the second Thursday of each month at that same time – 7:30 a.m. – 9 a.m. and the same location.

Other real estate related professions expected to participate in this group include an accountant, architect, asbestos removal, bank, cabinetry, chimney sweep, cleaning services, closet organizer, contractor – builder, contractor- remodeler, driveway/paving, dry basement, estate sale business, fencing, flooring, fuel provider, furniture, handy man, hardscape/mason, home inspection, insulation services, interior Design, internet services, irrigation services, landscape contractor, marble & granite, mold remediation, mortgage broker, mover, painting contractor, pest control, plumbing/HVAC, photographer, property management, radon remediation, roofer, security – alarm Systems, solar design/installation, signage, storage, title search, tree surgeon, truck rental, waste management and window replacement.

In the real estate-related world, it is all about WHO you know. A networking group helps expand that personal advocacy. My Pinnacle Network is NOT your old boys’ network. There are no gongs, hoopla or annoying ceremonies. The format is to get to know, support and learn from each other.

The business model is based on a simple premise. Most people buy from someone they know, like and trust. And they buy from those referred and introduced to them by someone they know, like and trust. Other My Pinnacle Networks are located in Bourne, Braintree, Mansfield, Marshfield, Newton and Westboro.

Membership is $250 for the year. For more information, visit http://www.MyPinnacleNetwork.com or call (781) 582-1061.

LinkedIn Sales Funnel Workshop at Cranberry Chamber

Bring your laptop and learn how to finally leverage LinkedIn as a sales funnel.

Most business people have a LinkedIn profile, but scratch their head and wonder what it accomplishes. The LinkedIn Sales Funnel – Hands-On Workshop teaches attendees how to transform that passive channel into a robust, proactive lead-generator.

PR Works, a full-service public relations and advertising firm based in Plymouth Center, will host a LinkedIn Sales Funnel at the Cranberry Country Chamber of Commerce, 9 Clayton Road, Middleboro, MA on Tuesday, April 25, 8 – 11 a.m. Cost is $149 per person.

The session will be led by Steve Dubin of PR Works, licensed by Linked University and owner of PR Works and My Pinnacle Network, a company that hosts six B2B networking groups across central and eastern Massachusetts.

The session will include: a review of your LinkedIn profile and how to maximize it to be found and convert visitors; how to use LinkedIn’s advance search to create a prospect profile and segmented target audience by Industry, Title, Geography, etc.; how to develop a drip campaign and ask for five connection requests per day; the essence of a messaging system – including five messages to develop a know, like, trust relationship with the recipient; when to allow prospects to “marinate” and wait for a response; when to ask for a telephone or coffee meeting; how to harness discussion group to showcase your expertise; how to leverage LinkedIn’s Pulse publishing to expand credibility; when to add profile updates and use the gentle prod; and how to export LinkedIn contacts to a spreadsheet and utilize that e-mail data for a monthly e-newsletter.

To reserve a seat, please contact Steve Dubin, PR Works, (781) 582-1061, email – SDubin@PRWorkzone.com. To register directly online to https://goo.gl/q6IBea.

My Pinnacle Network recognizes region’s best connectors with Networking Ninja Award winners.

My Pinnacle Network, the business to business networking group with monthly meetings in Bourne, Braintree, Mansfield, Marshfield, Newton, and Westborough, MA, recently announced the winners of its third annual Networking Ninja Awards. The Networking Ninja Awards were created to recognize the region’s best networkers in four separate categories: Best Connector (helping bring people together); Most Ubiquitous (appears to be at every networking event); Most Altruistic (does most for others); and Brightest Beacon (adds energy to networking events).

Jim Hickox, owner of Apple Corps Cleaning Service of Weymouth took home the honors as Best Connector. He is a member of My Pinnacle Network-Braintree Third Thursday.

Michelle Resendes of Cape Cod Broadcasting Media in Hyannis won the Most Ubiquitous Networking Ninja Award. She is a member of My Pinnacle Network-Bourne.

David Allen, owner of Balance Wealth Advisors in Wellesley won the Most Altruistic Networking Ninja Award. He is a member of My Pinnacle Network-Westborough and My Pinnacle Network-Newton.

David DeBlasio of DeBlasio New Media Marketing in Dedham won the Brightest Beacon honors for the second consecutive year. He is a member of My Pinnacle Network-Mansfield.

“We had a number of networkers nominated for these awards and these individuals stood out as the cream of the crop in our region,” said Steve Dubin, founder of My Pinnacle Network. “Each of these winners has proven themselves to be first-rate connectors who are givers first, which is how they ultimately receive referrals for their respective businesses.”

Voting for the Networking Ninja Awards took place from January 1 through February 28 on the My Pinnacle Network website, www.mypinnaclenetwork.com. Others nominated for awards include: George Rolfing of Brookline Transportation; Itamar Chalif of Rockland Trust; Robert Viamari of Cape & Plymouth Business Magazine; Roy Pacitto of Bryley Systems; Steve Wilson of Office Furniture Consulting; Dave Flaherty of Aflac; Sheldon Prenovitz of ABResources; Bill Tkowski of FMC Partners; Matthew Mensch of Law Office of Matthew Mensch; Lois Drukman of Walter May Insurance; Neil Policow of Leaderboard-Boston; Nicole Connolly of PhotoFabulousYou.com; Pam Snell of ACTSmart; Will Shain of TAB; Michael Mills of Business Coaches and Associates; and Murray Vetstein of Source4.

Awards were distributed to the winners at a joint networking event hosted by the South Shore Professional Networking Group and My Pinnacle Network on March 22 at the Cask & Flagon in Marshfield. The event was held during South Shore Professional Networking Group’s regular meeting night, the third Tuesday of the month.

“We can’t thank Lois Drukman, Mark Roos and the rest of the South Shore Professional Networking Group for sharing their meeting night for our awards ceremony,” noted Dubin. “Networking really starts with giving and the SSPNG team exemplifies that philosophy.”

My Pinnacle Network hosts business-to-business networking groups in the towns of Bourne, Braintree, Mansfield, Marshfield, Newton and Westborough. For information about My Pinnacle Network, please visit www.MyPinnacleNetwork.com, or contact Steven V. Dubin at SDubin@MyPinnacleNetwork.com or 781-582-1061.

G-r-r-r! LinkedIn arbitrarily changes format. Now what?

Ahhh! Perhaps you were just getting a handle on LinkedIn – they drastically transformed not only its design, but functionality.

I was delighted to be included in the GetApp.com article addressing the LinkedIn revolution.

Here it is for your reading pleasure.

Ready to leverage LinkedIn? Let us teach you how to use the LinkedIn Sales Funnel, or we can manage it for you. For more information contact Steve Dubin, office – (781) 582-1061, email –SDubin@PRWorkzone.com.