|Most business people have a LinkedIn profile. It’s a great way to research prospects before a meeting to see who they might be connected to in your network. Yet besides using it as a reference, have you ever gotten any business directly from people you reached out to on LinkedIn? Would you like to know how to?
On Wednesday, November 1 in Norwell and Wednesday, November 15 in Plymouth , The LinkedIn Sales Funnel – Hands-On Workshop will teach you how to transform that passive channel that currently is your LinkedIn account into a robust, proactive lead-generator.
Led by LinkedIn experts Steve Dubin of PR Works and Eric Warner of Praxis Growth Advisors, a Sandler Training Company, each session will include:
The cost to attend each session is $149. To register, click on the links below:
Wednesday, November 1, 4:30 p.m. – 6:30 p.m.
62 Accord Park Drive, Suite 4,
Norwell, MA 02061
Wednesday, November 15, 8 a.m. – 10 a.m.
Plymouth Chamber of Commerce
134 Court Street, Plymouth, MA 02360
LinkedIn is like no other social media resource. Chances are your best prospects are on it. With this workshop, you will learn a viable strategy for connecting with those prospects and converting LinkedIn into a cash generator for your business. Sign up today!
NORWELL AND PLYMOUTH, MA…
Bring your laptop and learn how to finally leverage LinkedIn as a sales funnel.
Most business people have a LinkedIn profile, but scratch their head and wonder what it accomplishes. The LinkedIn Sales Funnel – Hands-On Workshop teaches attendees how to transform that passive channel into a robust, proactive lead-generator.
PR Works, a full-service public relations and advertising firm based in Plymouth Center and Praxis Growth Advisors, Inc. a sales training and leadership development firm, will host two separate LinkedIn Sales Funnel workshops at two locations including the initial session at 62 Accord Park Drive, Suite 4, Norwell, MA 02061 on Wednesday, November 1, 4:30 – 6:30 p.m. and the second session at the Plymouth Chamber of Commerce, 134 Court Street Plymouth, MA 02360 on Wednesday, November 15, 8 – 10 a.m. Cost is $149 per person.
The sessions will be led by Steve Dubin of PR Works and owner of PR Works and Eric Warner of Praxis Growth Advisors Inc., a Sandler Training company.
The session will include: a review of your LinkedIn profile and how to maximize it to be found and convert visitors; how to use LinkedIn’s advance search to create a prospect profile and segmented target audience by Industry, Title, Geography, etc.; how to develop a drip campaign and ask for five connection requests per day; the essence of a messaging system – including five messages to develop a know, like, trust relationship with the recipient; when to allow prospects to “marinate” and wait for a response; when to ask for a telephone or coffee meeting; how to harness discussion group to showcase your expertise; how to leverage LinkedIn’s Pulse publishing to expand credibility; when to add profile updates and use the gentle prod; and how to export LinkedIn contacts to a spreadsheet and utilize that e-mail data for a monthly e-newsletter.
To reserve a seat, please contact Steve Dubin, PR Works, (781) 582-1061, email – SDubin@PRWorkzone.com. To register directly online to for the Norwell workshop on November 1, click on https://goo.gl/ukwZ3H. For the Plymouth workshop on November 15 click on https://goo.gl/4K8imm.
How often have you heard, “it’s not what you say but how you say it”? When it comes to e-newsletters you can add in another variable: when you say it.
Getting your message and call-to-action across in an e-newsletter requires thought in the planning and skill in the execution. Yet if you send out your newsletter when a good number of your target audience isn’t likely to be checking e-mail, you’re lessening the effectiveness of your e-newsletter. Some of your list might not even see it at all.
You want to give your e-newsletter the best chance to be seen. That’s why selecting the right time of day and day of the week is critical. Constant Contact is one of many e-newsletter companies that’s studied best times to send out e-mail by industry. Here are some examples of best times to send by a few different categories:
• Health professionals (e.g. doctors, dentists, chiropractors) – Friday, 4pm
• Education – primary or secondary schools, Saturday 2 pm
• Professional services – Monday, 5 am
• Home and building services (e.g. construction, HVAC, landscaping, etc.) – Thursday, 8 am
If you really think about it, that does make some sense. Health professionals probably have patients’ personal e-mail addresses. Those are more likely to be checked when people are at home or in transit during their personal time. Sending at Friday at 4 pm heading into the weekend improves the likelihood of an open more than a Monday at 10 am issue. You could say the same about the education e-newsletter, too.
Professional services you can see as well. Your target audience is likely to be people at their place of business. So, the goal is to not only get them at the beginning of the week on a Monday but to be near the top of the Monday morning in-box when people get to the office (e.g. many people get to the office anywhere from 7:30 am to 9 am).
Selecting the right day and time definitely helps but your e-newsletter still needs a slick look, beneficial content and a definitive call-to-action. If you have an e-newsletter and are struggling to get opens-or merely struggling just to get some content and the design together, drop us a line or give us a call.
As a PR/marketing firm, we often are asked about trends in marketing, particularly B2B marketing. Yours truly recently shared some thoughts that appeared in an article entitled 50 Experts Reveal the Best B2B Marketing Strategies in 2017.
Here’s a snippet from my contribution to that article:
Here are some trends we see, in particular to B2B marketing:
Our PR/Marketing clients tell us that they don’t give a damn what channel we use, they just want new CUSTOMERS.
LinkedIn is much misunderstood. Considered a panacea by some and a nuisance by others.
You probably have a LinkedIn profile. You also probably question why. Maybe because everyone else seems to have one as well.
The real VALUE of LinkedIn? Two components–groups and the sales funnel.
Yes, groups within LinkedIn can help you target your niche audiences. For example, one of our clients manufactures green products used in residential and commercial building and renovation.
As a relatively small company, they don’t have the budget for a major media advertising campaign or other big-ticket rollouts. How do they reach their core prospects and referral sources?
Right. LinkedIn is among the tools we are helping them access. They’ve tapped into LinkedIn’s robust array of groups specifically formed for facility directors, commercial real estate investors, green building leaders, etc.
With a bit of research, we helped our client join these groups. The next step is to post news, research and other information to these groups on a regular basis. Another way to connect is to
START discussions with a question or ask for feedback.
Our client continues to expand their relevance, visibility, and viability to key prospects.
Click here for the rest of the article.
From electrician to plumber to closing attorney, many professionals involved with residential real estate and home renovations could use new customers and more referrals. My Pinnacle Network, with six existing groups throughout eastern Massachusetts, has launched a new networking group to help make those connections.
The first meeting of My Pinnacle Network-Plymouth’s Real Estate-only group is scheduled for Thursday, June 8, 7:30 a.m. – 9 a.m. at the Keller Williams training room, 91 Carver Road, Plymouth, MA, (Exit 6, the Plaza that also includes Job Lot and Papa Gino’s). Thereafter, the group will meet the second Thursday of each month at that same time – 7:30 a.m. – 9 a.m. and the same location.
Other real estate related professions expected to participate in this group include an accountant, architect, asbestos removal, bank, cabinetry, chimney sweep, cleaning services, closet organizer, contractor – builder, contractor- remodeler, driveway/paving, dry basement, estate sale business, fencing, flooring, fuel provider, furniture, handy man, hardscape/mason, home inspection, insulation services, interior Design, internet services, irrigation services, landscape contractor, marble & granite, mold remediation, mortgage broker, mover, painting contractor, pest control, plumbing/HVAC, photographer, property management, radon remediation, roofer, security – alarm Systems, solar design/installation, signage, storage, title search, tree surgeon, truck rental, waste management and window replacement.
In the real estate-related world, it is all about WHO you know. A networking group helps expand that personal advocacy. My Pinnacle Network is NOT your old boys’ network. There are no gongs, hoopla or annoying ceremonies. The format is to get to know, support and learn from each other.
The business model is based on a simple premise. Most people buy from someone they know, like and trust. And they buy from those referred and introduced to them by someone they know, like and trust. Other My Pinnacle Networks are located in Bourne, Braintree, Mansfield, Marshfield, Newton and Westboro.
Membership is $250 for the year. For more information, visit http://www.MyPinnacleNetwork.com or call (781) 582-1061.