781-582-1061

   

 
KEY ACCOUNT STAFF 

Our clients seem to like the fact that:

Seasoned professionals work directly with them
and on their account.
 
Our bandwidth of contacts rivals the big boys.
 
Our fees are reasonable.
 
We are almost human compared to our competition.

 

STEVEN V. DUBIN, President

Steve knows the “news” business. Starting his newspaper career by covering the Boston Celtics for the New Bedford Standard Times, Steve and Larry Bird shared rookie years. From there Steve progressed to editing and marketing positions in several publishing companies, including Mariner Newspapers.   He understands that “news” has to be a win-win. Stories must be useful and interesting to an editor’s primary audience. Free exposure is only available to those who recognize news angles, package news in a digestible form, and take care of all the details of story placement – from arranging interviews to providing appropriate visuals. Steve is the founding president of the South Shore Ad Club and founding director of The Leads Network, a business-to-business lead generation group.  He is an active member of the South Shore Chamber of Commerce’s communications committee, as well as the Massachusetts Extended Care Federation’s communication committee. He is on the steering committee of the Elderpreneur of the Year Program, which recognizes the innovations of age 55+ people and on the Board of Directors of the University of Massachusetts/Boston School of Nursing Friends. He has presented seminars on various marketing topics for the Small Business Development Center, University of Massachusetts/Dartmouth; Metro South Chamber of Commerce; New England Healthcare Assembly; and South Shore Women’s Business Network. He resides in Kingston, MA with his wife Wendy and children Abraham, 10, Isaac, 7 and Hannah, 2.

JENNIFER TOMASETTI, Executive Vice President

Jen combines more than 15 years of communications and management experience in her role at PR Works, which includes operations management and strategic planning in addition to account management, writing and media relations. Jen has catered to corporate and entrepreneurial clients in high tech, manufacturing, financial, healthcare, publishing, hospitality, retail and other industries.

Prior to PR Works, Jen worked closely with Medical and Laboratory Directors of the American Red Cross Blood Services Northeast Region in the development and management of a variety of donor programs. Previous to that, she spent a number of years in sales and circulation at The Patriot Ledger newspaper. Jen holds a Bachelor of Science in Business Management and a Master of Science in Business Management from Eastern Nazarene College.

Jen also serves as a tutor to Applied Leadership Strategy & Policy and Ethical Leadership undergraduates at Eastern Nazarene College. An accomplished writer, Jen is a member of The Authors Guild, Inc. based in New York.

 

 

PEGGY ETZEL

Peggy combines a background in human services with extensive writing and editing experience. She has written for the Stamford Advocate and the Mariner Newspapers, and most recently provided editing services for Houghton Mifflin Company. Peggy’s human services training, as well as her experience in the in-flight services division of United Airlines, have made her very sensitive to client’s needs and expectations. Often collaborating with senior management, she has written and disseminated press releases, flyers, brochures, inserts, bulletins, newsletters and questionnaires on a wide variety of educational, municipal, philanthropic, and political topics.

Peggy, a resident of Norwell, received a BA from Boston University and an MS from Simmons College. She is currently serving as a member of the Norwell School Building Committee, and has previously served on a number of boards and committees in Norwell’s public schools, town government, and charitable organizations.

ANGEL MEADER

Angel began her career at Leary & Company, Public Relations where she worked on national accounts in the retail, healthcare, finance and hospitality industries. A graduate of Bentley College with a Bachelor of Science in Business Communications, Angel’s background also includes hands-on experience as a marketing consultant for local healthcare and high-tech companies. She resides in Hanover, MA.

JOHN PELLEGRINO

John brings a combined 15 years of experience in public relations and print journalism to PR Works. Pellegrino wrote for several area daily and weekly publications and uses his journalism background when contacting media members. He has placed clients in numerous local and national publications including the Boston Globe, New York Times, Wall Street Journal and USA Today. Pellegrino resides with his wife and baby daughter and enjoys writing and rooting on the local sports teams.

JOE D’ERAMO

Joe has a “tell it to your cousin” copywriting and marketing style that has developed over two decades of working with clients. A former columnist for the Daily News Tribune in Waltham, Massachusetts and the co-author of Recipes for the Roommate-Impaired, his conversational and friendly tone draws readers in and leads them to the next step – action. Joe has worked with a wide range of industries and is best at moving ideas into projects and projects into new business. A graduate of Framingham State College with a bachelor’s degree in media communications, Joe resides in Plymouth with wife Karin and children Casey, Chad, and Sophia.

To discuss your public relations and marketing opportunities, please contact Steve Dubin at 781-582-1061 or click here to request more information.

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