KINGSTON, MA…
A lot has changed in the 20 years since Steve Dubin launched PR Works, a public relations agency based in Kingston, Massachusetts. Snail mail was just mail, the fax machine was the new kid on the block, and New Kids on the Block was the hottest group around. Twenty years later, PR Works is [...]
20-20 vision…PR Works celebrates 20 years in business
August 20, 2010 Leave a Comment
PR Pointer – The CEO as Spokesperson
February 3, 2010 Leave a Comment
The next PR Pointer is available – http://bit.ly/cGcf57
What is the best business advice anyone gave you?
December 15, 2009 Leave a Comment
Steve Dubin of PR Workzone shares insight in Cape & Plymouth BusinessConnector http://bit.ly/7EHfCc
An on-going column makes you the WINNER
August 4, 2009 Leave a Comment
Sure you’ve thought of being the proud author of an on-going column. You just know that being positioned as “the expert” would generate new business and galvanize existing ties. In effect, it would make you the “winner”.
Getting a gig such as an on-going column can be a daunting task. How do [...]
Upcoming seminar: Turning Your Website into a “Lead Generation Machine”
June 3, 2009 Leave a Comment
If you own a service company, there are ways to direct traffic to your site without spending a lot of time or energy and without the high cost of purchasing leads. Would you like to learn more?
Join us at an upcoming seminar led by Roland Lacey, founder of MediaRight Technologies and an expert in Search [...]
Speech! Speech! How giving speeches can win you business.
April 7, 2009 Leave a Comment
Speaking at seminars, networking events, professional or trade gatherings or teaching a class is a great way to not only strut your stuff and show off your expertise, but market your company.
Why? Much like the credibility factor you gain when a newspaper or magazine writes a story on your company as opposed to you placing [...]
Repurposing your press releases
February 25, 2009 Leave a Comment
(Editor’s note – Thanks to Joe D’Eramo who gave us permission to REPURPOSE this article.)
So, you want to get some publicity for your company’s latest product, new hire, move, whatever the topic. You put out a press release with the ultimate goal of getting some type of coverage. And while that type of free media [...]
Seven Deadly Business Clichés That Need to be Stopped
February 12, 2009 Leave a Comment
A green light to drawing traffic to your Web site
(Note: Larry Rice, Director of Business Development, for Rodman & Rodman, P.C. authored this topic. We thought PR Pointer readers would enjoy it.)
OK, it is January. This is when we rid ourselves of old baggage and begin again. What is that phrase – “Out with the [...]
It is that THANKING TIME OF YEAR.
November 24, 2008 Leave a Comment
In taking an ever so brief pause, here are THANKFUL thoughts:
Thanks for editors who return our calls.
Thanks for editors who don’t require us to call.
Thanks for coverage that is included online and can be repurposed.
Thanks for clients who respond to emails.
Thanks for online news sites that spider so well.
Thanks for [...]
